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Kill the Robot Voice

How to get AI to write like your business, instead of like every other business

22 pages about 3,500 words A document you download and keep Reading time: About 75 minutes

Customers can spot it now. The tells are specific, they're fixable, and most of them are things you're accidentally asking for.

The short version

  • The 13 tells that make writing read as machine-made, and the fix for each one
  • How to build a voice profile from your own writing that survives across sessions
  • Getting to 80% finished on the first pass, so editing is editing rather than rewriting

Who it's written for

Anyone whose business publishes words with its name on them — website copy, quotes, emails, newsletters, social posts, tenders. Particularly useful if you're the one writing them and you'd rather not be.

What you get for £10

  • The main guide — 22 pages, yours to download and keep
  • A voice profile template you fill in once and reuse forever
  • The 13 tells, each with the exact prompt change that removes it
  • A worked before-and-after: one page of copy taken from lifeless to publishable

Everything it covers

  1. The 13 tells that make writing read as machine-made
  2. The words and constructions to ban outright, and why
  3. Rhythm: the real reason AI writing feels flat
  4. Building a voice profile from writing you've already done
  5. Making that profile survive into a brand-new chat
  6. Specifics, numbers and names — the fastest way to sound human
  7. Writing for a trade audience without sounding like a brochure
  8. Getting to 80% finished on the first pass so editing is editing, not rewriting
  9. Editing down: the three-pass method
  10. Where AI genuinely shouldn't write for you
  11. Keeping a consistent voice across staff who all use it differently
  12. A full worked example, start to finish

This is for you if

  • You publish under your own name or your business's
  • Your AI drafts are technically fine and completely lifeless
  • You spend longer fixing the output than you'd have spent writing it

It isn't for you if

  • You want to mass-produce content nobody reads. This makes that slower, not faster

Questions

Is this about tricking AI detectors?

No, and I'd be wary of anything that claims to. This is about the writing genuinely being yours, which is a different problem with a far more durable answer.

Does the voice profile work in a new chat?

That's the whole point of it. It's built to be pasted in cold and still hold.

We're a trade business, not a marketing one.

Good — that's most of the examples. Quotes, job updates, complaint replies and tender responses, not Instagram captions.

Stuck? Short of time? Not sure where to start?

Then don't do it yourself. Talk to us.

These guides exist because most business owners want to understand this properly. But understanding it and having the hours to do it are two different things — and if you have read this far and thought I haven't got time for any of this, that is a completely reasonable conclusion.

CREATE does this work for a living. Websites, systems, automation, AI built into the parts of a business where it actually saves hours. 25 years of it. No jargon, no lock-in, and a straight answer about whether it is worth doing at all.

  • You know what you want but haven't got the hours
  • You've tried and it isn't sticking
  • You'd rather someone who does this daily just set it up properly
  • You want to know if it's worth it before you spend anything
Talk to CREATE →

A conversation costs nothing, and we will tell you if you don't need us.